| EMAIL MARKETING |
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EMAIL MARKETING
WORKS BECAUSE...
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- because people spend more time at their inbox than any other online activity
- because honestly, who does not use email these days?
- because emails deliver value to gain attention at the heart of the online world: the inbox
- because of trust between the sender and the recipient
- because it's malleable, measurable and cost effective
- because it enables you to send targeted messages and see instant measurable results
- because it's affordable, flexible, can be targeted and tracked
- because it has a proven, measurable, ROI; easy to test; "Long" track record; digital glue of SM
- because it is measurable and can be easily tested and optimized
- because it allows you to form a personal relationship with a consumer by means of their inbox!
- because it allows you to send your customers what they want, when they want it
- because you are reaching customers who have opted in and you know are interested in your comm
- because you know the recipients
- because there is still a lot to discover with this channel
- because mainstream tech adopters are still leaning heavily on their Inbox
- because there is no gatekeeper. Viral potential
- because it is (still) communication media Nr 1 in the world
- because it's extremely cost effective
- because it's a 1-to-1 comm. & email ties most online activities together-purchases thru personal
- because I know my followers better and I can select, target, test and measure
- when it's the right message delivered to the right person at the right time in the right way
- because when done correctly no marketing comms channel resonates more w/ subscribers & delivers higher ROI
- because it opens up a conversation that otherwise you could not have with your members
- because it facilitates direct, relevant and measurable conversations with people
- because unlike other social media tools, nearly everyone uses (& regularly checks) email
- because doing it right places a premium on audience satisfaction
- because it is a cost effective tool to spread your message instantly and directly towards your readers
- because I test & measure subject lines & content that can then translate to other media
- because it has a proven track record & has become a "natural" way of conducting business
- because your customers & prospects asked for it
- because you learn something new about your brand and customers with every mssg you send
- because email, as the most widely used web application, builds lasting relationships
- because it shows you care for your prospects and customers and they appreciate this
- because email is the backbone of permission-based, digital communication channels
- because we can prove that it does
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