4.1 Billion SMS Messages Are Sent Daily: According to the survey, over 740 billion text messages were sent over carrier networks in the US during the first half of 2009. To put that astronomical number into perspective, it boils down to 4.1 billion SMS messages being sent daily, which is also nearly twice as many as sent during the same time period last year.
SMS Marketing Usage: Use of text messaging has grown significantly for business. Businesses are turning to new technologies, sms messaging (text messaging), collaboration apps and mobile communications. SMS text messaging practical uses includes receipts of SMS for confirming delivery, and instant communication between a client and service provider (e.g. investor and stock broker), and for sending alerts. Several colleges / universities have implemented system of sending text alerts to students and faculties’ college alerts (university alerts).
Business-to-Business applications are telematics, when two apps communicate with each other automatically. Staff communications and incidents alerts are another use for B2B scenarios.
Business-to-consumer: businesses can use SMS for updates, mobile campaigns, reminder alerts, breaking news alerts, text for info, text to email, text for contact, text to drive, mobile coupons, content and entertainment apps.
Mobile interaction can also be used for consumer to business interactions, such as media sms voting (sms polls) and sms competitions (text to win) and for consumer-to-consumer interaction, for example with chating, dating and mobile social networking.
SMS Subscriptions: For ongoing and long term mobile interactivity that enables your business to connect with customers using mobile phones, we provide a solution that makes it easier for you to deliver while focusing on your core competencies.
SMS Campaigns: Looking to add text messaging as part of your marketing or advertising campaign? Bring interactivity to your campaigns by promoting keywords and increasing customer engagement.
SMS Alerts for Events: Make it easy to run a texting campaign for any event. Easily integrate Call to Actions for click-thru, subscriptions and feedback with your audience at live events.
Mobile Marketing: Mobile Marketing is often assumed by masses as bulk messaging (Bulk SMS) in which sms ads messages are sent to mobile users subscribers. SMS Advertising (Text Marketing) in reality comprises of a wide variety of sms services in which a mobile phone user sends a sms message (MO Message or a Request Message) to a short code and in response gets a response sms message (MT Message with the information that is requested. The information requested could be a contact information, mobile discount coupon, new product introduction, brochure / flyer, contest entry confirmation, sms poll submission confirmation, text to screen, request to DJ confirmation, and submission.
SMS, or Short Messaging Service, otherwise known as text messaging, mobile messaging, or alphanumeric paging is a digital cellular network feature. It lets you send short text and numeric messages to and from digital cell phones, cell phones and e-mail addresses, as well as cell phones and public SMS messaging gateways on the Internet.
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There is a massive potential in mobile advertising.
When the right combination of consumer user experiences, consumer pricing that is close to free, technology enabling a more cost-effective end to end sms text marketing solution and market dynamics are all in play - the results can be the equivalent of an avalanche headed your way. |
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